A Sheep in a Wolf’s Skin: Dove and Unilever

When we think of positive commercials, one that often comes up is Dove’s Self-Esteem campaign commercials. Watching these commercials, you would think that Dove is promoting self-acceptance, regardless of age, size, colour, and body shape. It suggests that our perception of beauty is distorted because advertisements feature beautiful models do not even look like themselves in real life. But is that what Dove really thinks, or is it just an effective marketing tool? Read below to find out.